Kansas Administrative Regulations
Agency 40. Insurance Department
Article 9. Advertising
40-9-1 Insurance companies; advertising; assets and liabilities; capital; advertisement defined.
(a) Whenever any
insurance company doing business in this state advertises its assets, the
insurance company shall advertise its liabilities in the same connection and in
a manner equally conspicuous. The amount of company liability in an
advertisement shall be the amount determined in the manner required in making
the annual statements to this department, and the amount of its assets shall be
the admitted assets of the company. In the case of a company organized under
the laws of a foreign country, its assets shall be considered only the amount
deposited with the official of the several states of the union or held by
trustees in the United States for the benefit of the policyholders and
creditors of the company in the United States.
(b) Each advertisement purporting to show the capital of any insurance company doing business in this state shall exhibit only the amount of capital actually paid up in cash.
(c) Each policy, sign, circular, card, or other means by which public announcements are made, shall be held to be an advertisement within the meaning of K.A.R. 40-9-1.
(Authorized by K.S.A. 40-103; implementing K.S.A. 40-235; effective Jan. 1, 1966; amended May 1, 1986.)